Virgin Australia

The rebranding effort that turned Virgin Australia into an icon.

As part of Virgin Australia’s rebranding efforts, deployment of a new user-interface for virginaustralia.com.au, social media presence (Facebook), as well as campaign collaterals (microsites, rich-media banners, eDMs).

Agency

Clemenger BBDO

Role

Production Head

Year

2011

Deliverables

UX Research
Information Architecture
Wireframes
Art Direction
Product management

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