The UK Pavilion

As part of its presence at the Shanghai World Expo in 2010, the UK government deployed a wide-reaching and highly interactive online experience to compliment visits to its Pavilion, the second most visited only after the Chinese Pavilion itself. Deliveries included an interactive web experience, social media presence (Douban, Kaixin, RenRen, Facebook), as well as campaign collaterals (social microsites, retail banners, eDMs).
Agency: Profero Shanghai, Role: Head of Production, Tasks: Project scoping, UX, Project Management, Quality Assurance